In May 2011, ASAP Rocky quit selling drugs and decided to focus on a career in rapping. On October 29, 2021, ASAP Rocky re-released the mixtape on all streaming platforms. It was included in several year-end top album lists by critics and publications. ASAP received widespread acclaim from critics, who praised the production aesthetic and ASAP Rocky's charismatic rapping style. The mixtape was promoted with two singles, ' Peso' and 'Purple Swag', which garnered ASAP Rocky mainstream attention and led to his first record deal. His lyrics deal with themes about moral decay, including promiscuity and drug use, expressed through his boastful, tempered flow. Its production features woozy soundscapes, low and mid-tempo beats, and chopped and screwed choruses. The mixtape's music incorporates stylistic and production elements of hip hop scenes distinct from ASAP Rocky's hometown New York scene, particularly Southern hip hop. The mixtape also features guest rappers Schoolboy Q and Fat Tony, as well as members of ASAP Mob, ASAP Rocky's hip hop collective. It features production by Clams Casino, ASAP Ty Beats, DJ Burn One, and SpaceGhostPurrp, among others. ASAP (stylized as $AP) is the debut mixtape by American rapper ASAP Rocky, who released it as a free digital download on October 31, 2011.

Though the rapper was reluctant to dish on his upcoming solo album – though he did call it his “best work yet” - he let Billboard in on his approach to rebelling: “carefully break rules without getting caught.Live. Wearing looks from Ferragamo’s summer/spring 2015 ready-to-wear collection, Carrozzini notes that the unlikely partnership “brought a new way of looking at the brand - Rocky is one of those guys who has a way of wearing things in a special way.” “When I got in the car on the way home, I cried - that’s when I felt like I made it.” “ were dressed how they saw me dressing in videos,” the Harlem native recalls in the video of his first major live performance.

Directed by Francesco Carrozzini, the project spotlights seven creatives whose successes were bolstered by breaking the rules - and for the 26-year-old with an unconventional street-meets-couture aesthetic, fashion has proven to be as much a platform for pushing boundaries as music.

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